According to science, all living organisms thrive on others. One’s weakness becomes a source of success for others. It appears to be absolutely right in the case of mass media in India. Out of 1.4 billion people, 77.7% are literate. Being literate in India means one has to know how to write his or her name. In such a scenario, one-third of the population is illiterate, 80 crore people survive on government aid, which is popular in the name of ration, and huge unemployment could be understood by the fact that 38% of IITians are unemployed this year. The Indian mass media is capitalizing on these resources by doing gossiping in support of the government 24x7. The market size of the mass media industry combining electronic and print media will amount to a thousand billion Indian national rupees.
The role of mass media is to inform and leave the people to decide what is wrong and right. But today, they influence the audience by holding conversations with the different political spokespersons at studios without any concrete facts or research and neglecting the interests of the audience as well. The mass media knows quite well that the memory of audiences is volatile and short. Therefore, the audience does not consume information and digest it to produce knowledge. The audience has developed the habit of exchanging information only. Understand the situation easily; mass media does not feel the compulsion to be transparent and fair.
Since the Lok Sabha election 2024 was announced, all media houses have begun to campaign in unison to support the government to win the election. In a democratic government, opposition plays a vital role, but here in India, they are portrayed as villains by the mass media. All the media houses have designed a plan for making popular the leading slogan of the Lok Sabha election 2024: ABKI BAR 400 PAAR. After that, all the media houses produced surveys and exit poll results to authenticate the slogan precisely. Unfortunately, all the calibrated efforts of the Indian mass media have gone awry, yet they are still standing confidently to grill the opposition for finding reasons for happiness in the recently concluded Lok Sanha election of 2024.
A crescendo of ABKI BAR 400 PAAR was the central theme of the Lok Sabha election 2024 discussions and discourses at TV studios, primarily, and the leading print media as well until June 3, 2024. The result was announced on June 4, 2024. And all their claims, predictions, and analyses have proven wrong as a fictional claim of an illogical giant preacher of a powerful empire.
Now that the same mass media has exhausted all its resources and energy to let the ruling party claim 400 seats in the Lok Sabha election 2024 for two months, they are standing today so squeaky clean that nothing might have happened. The self-proclaimed fourth pillar of democracy does not display any sort of apology for their conduct by thinking that their words come from the source of the Ganga River; therefore, they do not bear the burden of accountability and transparency. They are incorrigible, actually.